MBA MASTERCLASS WITH PROF. GÜNTER J. HITSCH
Data Science and Marketing Decision-Making: Personalization, Incrementality, and Generalizability
Big data and artificial intelligence present great opportunities for marketing and business analytics. However, to avoid pitfalls and to truly increase firm value, managers need to be mindful of three fundamental concepts: Personalization, incrementality, and generalizability. Professor Hitsch will share insights from his own research on state-of-the-art applications of these concepts as well as missed opportunities and pitfalls to be avoided.
This Masterclass is not only an opportunity to hear some of his latest research, but also an opportunity to witness Chicago Booth’s unique approach to teaching and learning.
The event will be preceded by a short presentation on Chicago Booth’s top-ranked global Executive MBA Program.
As always, please feel free to bring a colleague who may find value in the Chicago Booth experience - prospective students and guests may register here.
19:00 Welcome to Chicago Booth and the Executive MBA
19:15 MBA Masterclass with Professor Hitsch, followed by Q&A
20:15 Networking reception